Evolution Can Be Scary, Important And Intimidating

Converse over Evolution BIO 4984-001, Dr. Liu Jacob Garver The topic of evolution can be scary, important and intimidating. This was definitely the case for me, as I interviewed my grandmother. When discussing who I intended on interviewing, I immediately thought of my grandma. I wanted to hear her thoughts on the subject as well as her misconceptions. By having a great pre-existing and open relationship, I knew I could count on her for an unbiased and â€Å"real† conversation. My 65 year old grandma grew up in a religious and devout Christian family with a history of conservative beliefs. She has been in the insurance business for over thirty years and has tremendous experience talking with farmers regarding crop/farm insurance. She often†¦show more content†¦To my surprise, she stated that evolution contradicted religion and that one could not be a Christian and also believe in evolution. After hearing her entire opinion, I began my rebuttal. I stated that evolution, in easy terms, described a change in an anim al/plant over a long period of time. I also wanted to clear up the misconception regarding the ape to human evolution. I stated that humans and apes merely share a common ancestor, but did NOT evolve into one another. Knowing that religion is a large part of her life, I also wanted to touch on the God/evolution controversy. I began by stating that evolution is not a means to prove an origin of life, but a change of an organism over time. This surprised her! This statement caused her to rethink everything she had already told me. I told her that religion, specifically Christianity, would say that organisms were created as is and that no change occurs. Evolution, however, is defined by a slow/progressive change in an organism over time. From here, I moved onto the second topic. This topic encompassed the evidences of evolution. I was extremely interested in hearing her account of this topic! By merely proposing the question about evidences of evolution, I could tell she was puzzled. M y grandma admitted that she had absolutely no previous knowledge of this topic. Ironically, we had just previously discussed a certain bird while drinking coffee earlier that morning while on vacation in

What´s is True Peace Essay - 1008 Words

The definition of peace means being free from disturbance. From a biblical perspective, the absence of conflict is only the beginning of peace. True peace includes personal wholeness, righteousness, political justice, and prosperity for all creation. That’s the way God intended things to be when he created his garden, his paradise. â€Å"Peace I leave with you; my peace I give to you. I do not give to you as the world gives.† (John 14:27) The word â€Å"Islam† literally means â€Å"peace† as well as â€Å"submission.† The word â€Å"Islam,† therefore, helps define peace and how it is attained. The Islamic perspective is as well about peace and knowledge and true Muslims are peace-loving people. Peace is promoted as Allah (S.W.T) says in the Quran God does not†¦show more content†¦The word Islam means surrender or submission, submission to the will of Allah, the one God. Being a Muslim requires wilful submission and active obedienc e to God and living in accordance with His message and that can be translated into following the Qur’an and the hadith. The Quran and the hadith are the two texts which are the fundamental text for all Muslims as it is believed to contain the revelation of Allah, and the teachings of the ‘sunnah’ which is the teachings of Prophet Muhammad (s.a.w) complete and unaltered as revealed to the Prophet Muhammad. Peace is achieved through submission to Allah and this is reinforced through the principal teachings of Islam and the 5 pillars of Islam. Principal teachings in Christianity and Islam teach adherents to be kind, loving and peaceful towards each other. Key teachings such as loving each other is an important aspect as it was one of Jesus’ teaching as it says in the bible â€Å"A new command I give you: Love one another. As I have loved you, so you must love one another. By this everyone will know that you are my disciples, if you love one another.† This shows that Peace is a foundational element of the Christian communities. In Islam principal teachings tell Muslims the things they can do which are Halal and the things that are forbidden which is Haram. Peace is integrated as Allah) S.W.T) tells Muslims that â€Å"And the case of thoseShow MoreRelated The Political Legacy of President John F. Kennedy Essay examples1626 Words   |  7 Pagesidealism, echoes in today?s political atmosphere. In total, the latter argument is actually stronger. Although JFK does lack substantial legislation that would bolster a claim to a significant political legacy, in other ways John F. Kennedy has such an intense political legacy that to this very day the Presidency of the United States cannot escape it. In respect to truly monumental legislation, John F. Kennedy does lack and therefore the people who say he does not have a true political legacy haveRead MoreEssay Insecurity as a Root of Tyranny1290 Words   |  6 PagesInsecurity as a Root of Tyranny â€Å"Everyday Use,† by the acclaimed author Alice Walker, is a thematic and symbolic adaptation of the author’s life and the lifestyle of the African-American population during the 1960’s. Reviewing Alice Walker’s life and the 1960’s provides the necessary background to understand the character development of this story. Walker was born in 1944, the daughter of poor southern sharecroppers in Georgia. The history of the Walker family predates slavery; therefore,Read More1984 Critical Analysis1134 Words   |  5 Pagesthis society keep their emotions non-noticeable because if they go against what the inner circle is teaching than that person would work manually labor for the rest of their life. In the story a party known as the inner circle uses a few slogans and sayings to control everything. The inner circle uses all that they say to brainwash people into believing what they are saying is true. The inner party s slogans are â€Å"War is peac e, Freedom is Slavery, and Ignorance is strength† By using these phrases oneRead MoreFeminism And The Peace Movement1465 Words   |  6 PagesFeminism and the Peace Movement (1910-1990) The idea of â€Å"Feminism† is seen in the eyes of many as â€Å"women who want to be more masculine† whenever its true meaning is just women who want equality and the same respect and opportunities that men have. This belief has been built up over time through many different perspectives which is why it had turned into the negative idea of what it is. This idea of â€Å"Feminism† affected the social hierarchy and system where people were categorized based upon theirRead MoreThe Poems Of The Poem, Hymn Of Intellectual Beauty, By Percy Shelley1272 Words   |  6 Pages#1 The poems â€Å"Hymn to Intellectual Beauty† by Percy Shelley and â€Å"Ode to A Nightingale† by John Keats both discuss the topics of escaping reality and true beauty using visions of nature to express their views. Shelley, a well known atheist, finds religion in, what he calls, â€Å"spirit of beauty†. Once he makes this discovery, he is able to find a true understanding of the world around him. Keats lives his life in a state of depression, depending on the effects of alcohol to sooth his emotional painRead MoreIn This Essay, I Am Going To Challenge The Meaning Of Religion1276 Words   |  6 Pagesquestions often asked. Is violence in the world due to religion and non-religious people? People often argue that violence from others is because they are not religious. Instead of concluding that violence and religion are indeed related, what can we do to promote peace and find ways to make things right in the world we live in. People often use religion to comfort themselves during hard times or when good things happen in their lives. Religion is described as a cultural system of beliefs, behaviorsRead MoreRalph Waldo Emerson’S Unifying Theme Throughout His Essay,998 Words   |  4 PagesEmerson supports this claim with the statement â€Å"Nothing can bring you peace but yourself. Nothing can bring you peace but the triumph of a principal.† Self-reliance is the triumph of a principal. Society as a whole is anything but self-reliant, we are followers rather than creators and original thinkers. Once an individual is self-reliant on their own powers and resources, rather than those of others, can that person have true â€Å"peace†. Emerson explains why society has a problem with becoming self-reliantRead More African American Culture Essay668 Words   |  3 Pages Peace It seems quite safe to assume that all human beings desire peace. What is not always very clear is what each person means by peace and how it can be attained and maintained. Religion and peace in an African culture have been almost natural companions in the minds of humans in different periods of history and in different cultures of the world. This is because, although far too many adherents and leaders of the different religions in the world have disrupted the peace in the societyRead MoreWhy Mindfulness Meditation Gaining So Much Popularity Essay900 Words   |  4 Pageslearn how to meditate properly. With all the different forms of meditation and books on the market, it s almost impossible for the beginner to figure out where to start. In this article, we re going to look at why mindfulness meditation has become so popular in recent years. This will help you understand why it s so effective in helping practitioners find true happiness and inner peace. What Exactly is Mindfulness Meditation? Mindfulness meditation is a secular form of meditation that has itsRead MoreThe And Of A Commonwealth Essay1517 Words   |  7 Pagesfrom websites are not always correct but the information taken from web sources are written in the paper by further research on every point. Results of Research: The idea of documenting a commonwealth is to rescue the state of nature and to bring peace and prosperity and the common defense of the people; the sovereign is responsible for ensuring this defense. The sovereign may be an individual or a group of people, but Hobbes always refers the sovereign as he. The power given to the sovereign permits

Confirmation Letter Example - 848 Words

Poconos, PA Dear Mrs jenkins, Thank you for choosing Great Wolf Lodge. Weve got tons of fun (and gallons of water) in store for your whole family. If you need to update your information or make any changes to your reservation, please call us at 800.768.WOLF(9653). For security purposes, we will require the last four digits of the credit card used to make the reservation. We look forward to your stay. GUEST PROFILE Name: Email @aol.com STAY ITINERARY Great Wolf Lodge Confirmation ID # is: 1775729959 Check in: 01-13-12* Check out: 01-14-12* # Nights: 1 Suite Type: Family Suite w/ Balcony/Patio # of Adults: 2 # of Children: 2 Rate, Taxes Fees: $ 207.36 Deposit Amount: $ Remaining Balance: $ 207.36 *Check in time begins at 4 pm or as the†¦show more content†¦If you call back and change your arrival date or length of stay, your rate for each date is not guaranteed and may increase with any changes. If you need to cancel your reservation within 72 hours of arrival, we will allow you to change your reservation ONCE to another date without penalty; however, again the room rate may change because it is based upon your arrival date and length of stay. Any additional changes to your reservation or choosing not to arrive on the new scheduled date will result in a complete forfeiture of your deposit. Cancellation Policy All guests have up to 72 hours prior to arrival to cancel minus a $25.00 processing fee that will be deducted from all deposits prior to refund. A forfeiture of one nights deposit will be required if the reservation is changed or cancelled within 72 hours of arrival. Choosing not to arrive on the scheduled date will result in a full forfeiture of your deposit. Have a Question? No problem. Click Here for answers to frequently asked questions about your visit to Great Wolf Lodge,Show MoreRelatedAudit Letter of Inquiry to Client Lawyer1269 Words   |  6 Pagesrepresented on the financial statements. Section 337 accomplishes this by using a number of practices to guide the auditor. A detail of the accounting standards and explanations of the techniques in field work are the basis. These are supported by examples of letters amp; correspondences that an auditor can use, key interpretations of difficult passages, and corresponding passages from other professional associations that the auditor will encounter when trying to assure such contingencies. The documentRead MoreAccounting Manual On Date Of Shipment And Make Inquiry About Accountants1740 Words   |  7 Pagesoverdue accounts with audit procedures (confirmation, determine existence of debtor in directories, etc.) 7.63 Confirmation of Trade Accounts Receivable a. Auditing standards presume that auditors will request confirmation of the client’s accounts receivable. An auditor can justify omitting these confirmations if: (1) The accounts receivable are immaterial to the financial statements. (2) The expected response rates to properly designed confirmation requests will be inadequate, or responsesRead MoreSales Process Level 2 : Customer Profile Acquisition1149 Words   |  5 Pagesproduct after site visit or cold call, an email of interest agreement should be sent to the client. The email should contain an overview of the product and request for commitment from the client. The client is then expected to return the letter with a confirmation or of commitment. If the client rejects, then inquiry should be done to find out possible reasons of showing interest and yet refusing commitment. Obtain Customer’s Requirements To get the customer’s requirement, the sales team shouldRead MoreEssay on Prisoners of Silence915 Words   |  4 Pagesunderstanding of what autism is and how to approach those persons afflicted. Through a technique called facilitated language many autistic children were seemingly freed from the inability to communicate. Many were able to speak freely through a letter keypad with the help of a facilitator or guide. There are stories upon stories of success - of students, teachers, families, etc. But the success couldnt last. Things truly were too good to be true. As we saw, red flags were being thrown upRead MorePreliminary Bias And The Wason 2-4-6 Paradigm1221 Words   |  5 PagesIn this experiment, we will investigate whether previous participation in a confirmation bias experiment plus full knowledge of confirmation bias and the Wason 2-4-6 paradigm will lead to a higher initial success rate with future testing. A confirmation bias usually occurs when participants are trying to confirm their beliefs during an experiment. During these experiments, participants results varied between confirmatory and disconfirmatory. The Tukey HSD that was performed for the experiments showedRead MoreEssay on Balance Sheet and Relatively Reliable Documentation1198 Words   |  5 Pagesï » ¿Chapter 7 # 30 a. Give three examples of relatively reliable documentation and three examples of less reliable documentation. What characteristics distinguish the two? Examples of relatively reliable documentation are: vendor statements, bank statements. And signed lease agreements. Examples of relatively unreliable documentation are: copies of customer invoices, internal memoranda and other communications, and a listing of fixed asset additions. The difference between the two is whether theyRead MoreDog Food1233 Words   |  5 Pagesterms of the engagement should exist between Smackey Dog Food and the CPA firm. 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For example, after the 9’11 incident, people started fearing all Muslims and had the concept of terrorist and the best prototype that matched the concept â€Å"terrorist† was Muslim. In this paper I will cover three terms; Prototypes, confirmation bias, and belief perseverance. Depending on the situation, prototypes can be used as an advantage or disadvantage. The advantage

Improving Quality And Standards Of Health Services

A recent study, by Baur, Fehr, Mayer, Pawlu Schaudel (2011) concluded that the growing demand in health sector, resulted in rapid change in patients’ expectations. As a result, meeting patients’ expectations, while maintaining standards and quality of healthcare service has been the crucial part in health sector. However, maintaining the service standards does not only refer to increasing the number of health professionals. Providing optimal care service to the patient, also contributes hugely in improving quality and standards of health service. Taking this thing in consideration, in 1994, continuing medical education (CME) programme was launched and it gradually broadened to cover professional education. Hence, in 2000, CME programme†¦show more content†¦The HCPC, also expects all the health registered professionals to undertake CPD programme and comply to their five standards of CPD, to remain registered with them and for fitness to practise. If, under any circumstances, the health professionals fail to meet the standards of CPD, they may ask to remove their registration from the register (HCPC, 2014). However, as mentioned by the Society and College of Radiographers (2014, a), the importance of undertaking CPD is not just about maintaining registration with the regulatory body. CPD ensures that the knowledge and skill of health professionals are up-to-date and relevant, it ensures continue competence and monitors personal and professional effectiveness (Giri et al., 2012). In a journal, by Shlom (2014), she stated, â€Å"The CPD model is cyclical and involves 4 phases: reflect, plan, learn, and evaluate.† Monitoring and recording activities, undertaken by health professionals as a part of CPD, serves as a tool for reflection and self-evaluation. It allows them to reflect on their learning/actions and identify their weakness and strength. It also gives them chance to evaluate the outcomes of their activities, learn from their mistakes/success and plan for the future from their experiences. Furthermore, by following

The White Slave Trade By Emma Goldman - 1021 Words

One of Comstock’s targets was Emma Goldman, whom he unsuccessfully tried to have imprisoned for her unconventional writings about â€Å"the white slave trade.† Indeed, Goldman was one of the few public figures who challenged the assertions in the newspapers at that time surrounding the white slave panic. She was truly prophetic when she described that movement as a â€Å"toy† that â€Å"serves to amuse the people for a little while, and it will help to create a few more fat political jobs--parasites who stalk about the world as inspectors, investigators, detectives, and so forth.† Goldman rejected the ideals of Progressive Era abolitionists. She insisted, â€Å"To the moralist prostitution does not consist so much in the fact that the woman sells her body, but rather that she sells it out of wedlock.† Contrarily, Maude Miner Hadden, wished for prostitutes to be sent to reform schools or institutions for the feebleminded during the Progressive Era. Hadden said, â€Å"These girls have not been, except in rare instances, physically enslaved; but through the loss of freedom and of action, they have been bound to prostitution. Their demoralization of character has constituted moral enslavement.† Goldman was, instead, more concerned about society’s indifference to the main cause of prostitution -- economic and social conditions. As a side note, Goldman tried to once work as a prostitute to help raise money for her fellow anarchist and partner, Alexander Berkman. He was well-known for shooting one of

Swing Jazz free essay sample

Swing Jazz Essay Introduction Swing Jazz. Does swing equal jazz? Is swing the same as big band music? Is swing exclusively dance music? Is there any such thing as pure swing? Benny Goodman, a famous American Jazz musician, clarinetist, and known as the King of Swing once said that swing music remains something you take 5,000 words to explain then leaves you wondering what It Is. (Opener and Morris 1-10) There are so many genres and submerges of music and more specifically Jazz that one could never fully explain how each came to be.However, many involved with the new and old eras of wing Jazz are intrigued by the bewilderment it causes musicians and dancers alike. In order to better understand Swing Jazz Music as a whole, I set out to research its deflation, history, greats, relationship to swing dancing and the swing revival. Definition of Swing When asked What is swing? Louis Armstrong once said, If you dont know, dont mess with it. (Opener and Morris 7) In short, swing music is a form of Jazz that developed in the sasss and matured through various different artists through until the late asss and early Cos, In which swing became the most popular musical style In America. The earliest use of the term swing was to describe the effect when all parts of a composition blended perfectly together. (Starr and Waterman 115) Defining swing music has proven to be confusing and challenging to both musician and fan. The word swing is derived from African American English.It was first used as a verb to describe the rocking and rhythmic momentum of the music. (Starr and Waterman 120) However, the term wasnt used as a noun until around 1935 (the start of the swing era) which Is when It became an excepted proper noun to describe the musical genre. There are three different uses to the word swing; the Swing Effect (as It relates to other genres and submerges of music), Swing Style (as it relates to the style of musical and the Swing Era (embraced by a mass audience as a musical genre 1935-1945).The Swing Effect Is better described as the description of how the type of music was played. For Instance, some ways bandleaders would get the music to swing would be to get front line musicians to play off each other which produced rhythmic harmony between them. This also happened through allowing the front line as a whole to lend their parts synchronously with underlying rhythm/harmonic forces of rhythm section and allowing for spontaneity among soloist and improvisation. It was ultimately the alterations made to classic Jazz that brought swing In to the view.The Swing Effect became Swing Style when big bands (Jazz orchestras as they were first describe quite bluntly, during the later sasss. The Swing Style was used to describe quite bluntly, the type of music, but not yet the genre. The Swing Era was the peak of the life of swing, lasting from approximately 1935 to 1945 as this genre of music was embraced by a mass audience in America. Through research, swing has been found to mean something different to everyone. Artier Shaw, bandleader, was found to say that swing music is not a verb it is an adjective it isnt a type of music, its a way of playing music. (Opener and Morris 7-8). Conversely, many argue that defining swing should begin with the movement that entertained America in the two greatest trials: Depression and WI. As more than just a musical concept, swing music even helped to pull the American music industry of the Great Depression. History of Swing Contrary to popular belief, swing music is not exclusive to Jazz and in its earliest form existed within folk styles and even African American spirituals. (Starr and Waterman 118) However the main roots of swing came from the birth of Jazz which was essentially African and European musical elements being put together.The birthplace of Jazz was New Orleans one of the few cities in America at that time that accepted African music. Jazz had two phases New Orleans and Chicago. Around 1922 there was a migration of musicians and generally blacks to the north in order to look for Jobs. This introduced Jazz to northern America and essentially brought Louis Armstrong to Chicago. The swing styles from New Orleans to Chicago changed in that the number of instruments increased, repertoire broadened to more popular song and dance pieces, and the tempo generally moved at a faster speed. What Jazz Has To Do With It) The politics of swing is believed to have brought America together through the hard times. Although the American society remained segregated along racial lines even as the country spent billions of dollars and thousands of lives fighting WI, swing music and big bands brought a youthful energy back to American music. The casual and cultural influence of swing music gave optimism to a nation rising from economic depression and WI. (Starr and Waterman 125) The Greats Both Black and White Relationships between black and white musicians and fans began to change throughout the swing era.Although black musicians still had difficulty getting equal airtime, times were progressing and even fans were racially mixed in the audiences at venues. Black dance bands still faced economic and social disadvantages, but overall the swing era represented a step forward in cultural communication across call boundaries. (Starr and Waterman 125) Benny Goodman was a dance band m usician during the depression years. He was a skilled Jazz improviser and a strict bandleader that insisted on perfect precision when it came to his musicians parts.He was said to have brought a kind of neatness, smoothness, and control without losing the swing feeling of the music. (Starr and Waterman 128) William Count Basis was a big band leader and Jazz pianist most related to the blues side of Jazz. Born in New Jersey and gaining his early experience as a bandleader in Kansas City (K. C. , Count Basis perfected his improvisational skills through competitive all-night Jam sessions called cutting session in K. C. These sessions gave a chance for musicians to test their musical skills and endurance against one another. Starr and Waterman 135) An important influence that Count Basis brought to K. C. As a piano player was the boogie-woozier blues rhythmic piano playing. It was a popular fad during the big-band era and an easy form of entertainment, especially in the southwest America where the walking bass of the left hand and the improvisational right hand had a powerful style to be heard over dowdy crowds. Another African American Jazz composer and musician was Duke Elongating, a pianist who formed his first dance band while attending high school.Elongating was known as an experimenter with musical forms, combining them in unusual ways and creating complex tones. (Starr and Waterman 135) He called his music American Music rather than Jazz. He also was very in touch with his band which in turn created amazing stability within the band that supported his experiments. He took pride in getting to know his individual players strengths and knees and often wrote parts or pieces for particular musicians such as Concerto for Cootie (Do Nothing Till You Hear From Me) for Cootie Williams (rhythm and blues trumpeter). Duke Elongating) As a Jazz musician, arranger, composer, and bandleader in the swing era, trombonist Glenn Miller was one of the best-selling recording artists from 1939 to 1942 and led one of the best known big bands. Famous recordings such as In The Mood, Tuxedo Junction, Moonlight Serenade, and Pennsylvania 6-500 were among chart-topping hits that changed the music industry forever. Perhaps best known for his numerous compositions, the distinct sound he developed into swing music used high-pitched instruments to carry the melody with an other instrument play thing the same thing an octave lower.Glenn Miller is said to be the most enduring figure of the swing era, with reissues of his recordings achieving gold record status 40 years after his death. (Glenn Miller Biography) Swing Music vs.. Swing Dancing Which came first, swing dance or swing music? The first public references to the Lindy Hop were in 1928 which was Just before the music started to change. Whether ay never be known for sure. As the swing of swing became more stable, dancers found themselves taking ideas from musicians and musicians from dancers.Frankie Manning, Savoy landholder, said that he would often catch ideas from the band while dancing and the drummer or soloists would catch his steps. (Vises, Hart, and Wholesalers) Collaborations like these would often reinforce the beat or add drum shots. In the same way, while dancers got into position for aerials or lifts, tempos would generally increase to allow an easier flight as there would be no beat behind it. The adrenaline and adaptation f both performers (musician and dancer) supported each other in an exhilarating experience that is called swing dancing.The different views on The Lindy Hop are whether it was a good thing and improved race relations or if it was a sellout to European-American culture. Some believe that the commercialism of Harlem catered to white tourism only. Swing music declined during and after World War II, at which time the odd rhythms of the Be-Bop presented themselves (this was not as easily danced to). As submerges of Jazz continued to develop, swing dance became widely known as Jitterbugging and as even present during the next phase of American music: Rock and Roll.Swing Revival Between the late sasss and early sasss came a renewed interested in swing, blues and dance music from the swing era of t he sasss and sasss. This new swing revival brings a contemporary rock or aka sound to the Jazz base of the music which is called retro swing (or neo-swing). Specific bands who experimented with the swing sound and began the retro-swing movement would be Royal Crown Revue and Big Bad Voodoo Daddy. Most revival bands based their sound on a modern rock and roll rhythm section and very small rags section (such as a trumpet, saxophone and trombone).The swing revival is based on the newest original style of swing music from the late sasss and early sasss that was known as the Jump blues. However the revival bands focus more on an arranged sweet style than the sasss improvisational hot style. Media has been heavily involved in the come back of swing in everything from films (Swing Kids, The Mask), movie soundtracks (Swingers) and even mainstream television commercials. Conclusion Music and dance that have been called Americas most important contributions to he world are being revived through our generation. We are owning our heritage And in the process we are also discovering that the real roots of swing are as fresh inspire artistic creation. (Opener and Morris 5) Swing music never went away; its something that you can hear and feel and even do. Johnny Copula, a famous trumpeter was once asked to define swing music. He said that each pulse of truly swinging music contains in it an open, Joyous space of possibility Just about any kind of music can swing a good marching band can swing. Bach played right can swing. (Opener and Morris 7)

Marketing Management Top Growing Industries

Question: Describe about the Marketing Management for Top Growing Industries. Answer: Introduction La Trobe University has recently launched an online program for Master of Management with a core objective of equipping the students with the tools and skills necessary to develop ideas, to lead and manage business activities across government, corporate, NGOs and small and medium scale companies. The university is a multi-campus university based whose main campus located at Bundoora, Victoria, Australia. It offers world class study and teaching experience and academic research. Many of its courses are placements and projects centered, which are certified by professional association across Australia as well as internationally. (latrobe.edu.au 2016). At present, there are 37 government universities, 3 private universities, 2 foreign universities and 129 non-university higher education providers. As of 2014, the student population stands at 1 million which has almost doubled since last two decades. Out of the 1 million, 350,000 are international students. Australian government is the major funding source for the higher education in the country. As of 2014, total fund infusion by the government into the education sector was $15.4 billion. It offers Higher Education Loan Program (HELP) for domestic students (education.gov.au 2016). Analysts predicts that higher education sector will be among the top five growing industries in the year 2015-16, which will boost the earnings by 3.6% due to the increase in enrolments by foreign students due to depreciation in the Australian dollar (Theaustralian.com.au 2016). Situation Analysis Resources Financial Resources: Currently, La Trobe University has a net assets standing at $ 1.153 billion net assets collected from students in the form of enrolment and tuition fees, operating revenue of $ 672,861 and income from research was $55,381. Thus, it is evident from the fact that the organization has very strong financial background so it can utilize the fund for further growth and expansion (latrobe.edu.au 2016). Physical Assets: La Trobe has 8 campuses spread across in the states of Victoria and New South Wales with state of the art infrastructure and technology needed in current generation to have a competitive advantage over its competitors. It has consistently invested on developing its infrastructure which includes five storey building at Melbourne campus at a cost of $45 million which variety of services to its international students. Furthermore, it invested $288 for its Centre for AgriBioscience (latrobe.edu.au 2016). Human Resources: The organization has a large workforce of highly talented and qualified professionals who are consistently engaged in imparting quality services in the field of teaching and research (latrobe.edu.au 2016). Intangible Resources: La Trobe University has consistently invested in its intangible resources such as online support to students, intranet to find news and information, staff directory etc (Hollensen 2015). Motto Qui cherche trouve (French) which means Whoever seeks shall find. Current Vision La Trobe University aspires to where inclusiveness and universally recognized brilliance meet. Articulation of the culture to create difference by being connected, accountable, innovative, and by being clear of that they care about what they do and why they do it. Strategic Objectives Excellence Key World Issues: By 2017, the university intends to be known for its excellence, innovation and creativity in context to the issues prevalent in the current generation. Creating Outstanding Students: Being a centre point of vital social, environmental, economic, technological, scientific and political developments, it aims to improve its brand attractiveness to attract students from all quarters irrespective of caste, creed, sex or culture and equip them with global quality of education. Outstanding Staff: It aims to make its workforce highly motivated, ground- breaking, creative and willing to act and be held responsible for results. They will be the one will pursue new ideas and nurture young minds. They would be acknowledged for their performance and anticipate high performance from people around them. Rankings: It aims to regain its position as one of the top universities in Australia and among the top 500 universities globally (latrobe.edu.au 2016). Strategies Research Focus Areas: The university aims to be among the best globally in various research areas that focuses on major environmental and social issues. Curriculum Development: It aims to develop a new curriculum and students experience to attract creative, diverse and independent thinkers who desires to bring about a difference to the world. Growth and Diversity: It aims to increase its student populace from 26,000 to 33,000 students by reinforcing the course portfolio, enhance flexible learning and increase the number of international students. It further emphasizes on continued support towards students from economically weak background. Strong Partnership: It aims to strengthen its partnership with various NGOs, industry, government, research institutes and philanthropists across the global to bring a turnaround in offering education and research. Strength: It aims to grow stronger by developing its capability to attract and retain the best faculty; subsidize on the available infrastructure of global standards; making effective and efficient use of resources; and enhancing their commitments towards operating in ethical and sustainable way (latrobe.edu.au 2016). Customer Analysis Segmentation The university has segmented its customers i.e. the students on the basis of: Geography: It aims to target students from that particular locality as by encouraging them to take advantage of studying and working without going out of their locality. It further encourages students from different parts of Australia as well as international students to study online by offering courses where university degree can be earned fully online with real world experience. It aims to target students from each and every quarter irrespective of cities, states or country (Wedel and Kamakura 2012). Demography: For the degree of Master of Management online program, the university aims to target students who have successfully completed their Australian bachelors degree or any international equivalent. It further narrows its target customers on international students by setting a requirement of IELTS score of 6.5. Psychographics: In the current era, majority of youth have become tech-savvy who spend most of their time over the internet to find information related to politics, industries, government, education, employment and various other things. There it would be an additional advantage for La Trobe University to give the students the courses designed with primary objective of giving global quality education with convenience of studying in a virtual classroom with a real world experience. Culture: La Trobe University is one of the university which has students coming from various parts of the world, with different cultural backgrounds. Economic: La Trobe University aims to encourage students from economically weak backgrounds to take the advantage of their online courses and become a part of the change with their global quality of education. Targeting There are many universities in Australia which offers Master in Management degree, but most of the universities emphasize on more of a classroom experience and little bit of online interaction for the students but La Trobe University is mainly focusing on completely virtual classroom to offer the students with the flexibility of learning by staying at home. The university is mainly focusing on the students who have completed their under graduate degrees and working graduates who wishes to continue their education further but do not get time to attend classes due to their busy office schedules. (Fisk Grove and John 2013). Positioning The university has positioned its online management course as a product or service that is reliable as it is associated with a brand name of La Trobe University which is one of the renowned universities based in Australia. It has emphasized on encouraging the students to choose online as it is more convenient and accessible at very affordable cost with high quality (Gbadamosi Bathgate and Nwankwo 2013). Market Analysis Porter Five Forces New Entrants: Changes in the government policies and less barriers to entry into the segment might affect its performance. With fast growth in the technology, the internet has become a battle ground for each and every organization irrespective of any field or industry. La Trobe University cannot completely neglect the fact that there would not be any new entrant in the online courses segment or the existing competitors would not enter the realm of online courses (Wilson et al 2012). Threats of Substitutes: La Trobe University would be consistently facing the threat of substitutes from its competitors as customers have the tendency to substitute products or services based on price performance. To stay ahead in the competition, La Trobe University needs to consistently maintain its service quality (Kotler et al 2015) Bargain Power of Buyers: Todays customers have become very price sensitive due to availability of more alternatives.. Here, the customers i.e. the students have higher bargaining power due to availability of more alternatives being offered by the industry rivals. If La Trobe University could not offer its online course at a competitive or lower price than its competitor, then it might not be able to attract its customers (Lovelock and Patterson 2015). Bargaining Power of Suppliers: In this case, the suppliers i.e. the service providers who are offering them the infrastructure for offering online course has greater bargaining power due to availability of very few companies who provides service of high quality and standards (Wirtz and Lovelock 2016). Industry Rivalry: The education sector in Australia is very vast and growing at very fast pace. This sector has been witnessing very fast transformation supported by technological advancements. Therefore, in order to gain competitive advantage over its competitors, the university needs to emphasize on sustainable growth through continuous innovation, increase its spending in advertising about its online course, and maintain a high degree of transparency in its services (Bienstock Mentzer and Kahn 2015) SWOT Analysis Strengths It is one of the top ranked universities in Australia and globally. It has world class infrastructure and multiple campuses across 8 locations in Australia. Strong workforce comprising of highly qualified teachers and research team. High net assets give them an additional advantage of further expansion. Consistency in the field of research and development through continuous innovation. Weaknesses Since the course is completely online, there is limited amount of reliability over it. Though there have been a growth in technology in the recent times, people are not yet ready to replace the conventional mode of classroom study with the newer mode of online study. Students get attracted to better ranked universities. Opportunities Analysts predicts that the Australian education sector would be one of the top 5 performing sector in the coming years, which gives La Trobe the opportunity to take advantage of the situation. Since it is an online course, geographical location is a matter of concern. Thus it has the opportunity to expand globally. There are not many universities in Australia that offers online courses, so it gives a competitive advantage over the competitors. Growing demand of quality education in Australia. Threats The government policies have been eased to encourage competition. The Australian education sector has been witnessing a boom, which has opened roads to new entrants thereby creating tougher competitive environment. Better ranked Australian universities and foreign universities coming up with more attractive and employment oriented courses. Source: latrobe.edu.au. (2016) Market Strategies The aim of establishing marketing strategy is to achieve appropriate revenue for further growth. To achieve the desired revenue scale, an organization generally sets series of actions that cumulatively helps the organization to increase its market share, earn maximum profit and enhance its core competencies. One of the fundamental strategies of marketing is to target or concentrate on a proper audience to whom the product will seem desirable enough (Armstrong et al 2014). Target Markets Focusing on single segment, the institution does not need differentiated or undifferentiated marketing. Hence, La Trobe University requires the concentrated marketing mix strategy as the university has developed the course study for a very well defined and particular target segment of consumers. However, the institution offers different electives for the students, in that case La Trobe can customize upon the enrollment fees (Claycomb and Martin 2013). Marketing Mix Product The University is introducing the course in the market; hence as per product life cycle the product or the course stays in the introduction period and will find sales growth in a slow phase. The course offers three specializations with different electives, thus it is understandable that the University has considered different requirements of undergraduate students regarding management course. Moreover, cost of the study package is different for international and domestic students Price The University has set different cost for international and domestic students considering the fact that both domestic and international pupil desire to apply for the course. Additionally, the institution focused on competitive advantage as most of the Universities in Australia provides high cost online management course. Promotion La Trobe is providing online management course for the post graduation level and has chosen online social Medias such as Facebook, twitter and google plus for promoting the course. Promotion through online social media is required when a University desires to attract international audience. Place The management course which La Trobe is providing is applicable online as the University seeks international students too. La Trobe provides the application forms on their individual website page and there are no alternative options available for the domestic students. Along with giving facilities for online application, for the domestic students the University could have given options for offline application. It would also help students to get further information about the course in details (Mudie and Pirrie 2012). Competitors Analysis Charles Sturt University Charles Sturt University also offers Master of Management course for graduate diploma in management and graduate certificate in management in distance education mode for the full time duration of 1 and 2 years. Pros: Distance Education course at an affordable cost of $3000 as a tuition fee for 8 point subjects. Cons: The course has a limitation as it is available is only for the residents for Australia and New Zealand and permanent resident (csu.edu.au 2016) Australia Institute of Business The institute is offering course ideal for working managers for duration of 18 months which can be extended up to 3 years. Pros: - Offering flexibility to student to complete their course within a duration of 18 months to 3 years. Offers the course to students residing outside Australia. Cons: It requires the student to come to Australia to attend the necessary workshops in Adelaide (aib.edu.au 2016). University of Southern Queensland The university was offering Master of Management course in the past, but as of now it has been discontinued and been replaced by some other program (Usq.edu.au 2016). Recommendations On the basis of assessment and analysis of the above facts and figures the following are the important recommendations for La Trobe University to take advantage of this boom in the education sector by utilizing its resources to its optimum level. Emphasis on the growth and development of its workforce is a mandate and investing more into research and innovation which will be the driving force of the future. It should market the product to its full potential with greater emphasis on advertising to maintain a product recall. It should further invest more to strengthen the infrastructure to support its online portal. The university has more the $1 billion of net assets that can be used to explore the unexplored territories, not only in Australia, but outside the country as well. It can set up its teaching centers in some developing countries to promote its online degree courses as well as the brand of La Trobe University. Conclusion From the report that is based on the marketing of a new launched product of La Trobe Universitys course on Master of Management. It can be concluded that what are the factors that are very critical yet crucial which should be considered by a marketing manager before launching a product. A marketing manager should make a situational analysis to analyze the internal factors that are very important to focus on before launching a product. Financial resources, human resources, physical assets are very important factors to be considered while doing a situational analysis. Apart from the above factors, the marketing manager should keep in mind the core competencies of the organization, its vision, mission, strategies. After a situation analysis is done, the manager should do a customer analysis on the basis on segmentation, targeting and positioning. A market analysis is required to be followed after customer analysis is done using SWOT analysis and Porters five forces model. 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