Strategic Analysis Essay Example | Topics and Well Written Essays - 1750 words - 1

Strategic Analysis - Essay Example This research will begin with the statement that technological intervention has broken all geographical barriers thereby shrinking the world into a small global village. This has increased the level of competition in the markets since companies have to compete with local, as well as foreign brands. In such competitive times, information bears great relevance for any organization since it provides the basis for effective decision making and strategic analysis. It is a thing of the past when managers developed long terms goals and relied on their luck to attain success. The modern competitive times require proactive strategic analysis that caters the changes in the internal as well as external environments. The domain of strategic analysis provides the guiding principles and approaches to survive in the competitive world and attain success. Earlier, organizations developed a source of competitive advantage and simply had to defend the respective product or service against any probable replacements. In the modern markets, there exists no such thing as finding a competitive advantage and sticking to it. Dynamism tends to benefit more than rigidity. Kathwala stated that companies need to ensure that they perform comprehensive strategic analysis and adopt strategic flexibility so that they are able to reallocate their focus from one domain to the other to cater to the frequent changes in customers’ demands.